The Future of Second Screen Experience

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. CHI’13, April 27 – May 2, 2013, Paris, France. Copyright 2012 ACM 978-1-XXXX-XXXX-X/XX/XX...$10.00. Abstract Second screen experience refers to the use of a companion device, smartphone or tablet, while watching TV. We explore the current state of the second screen area by proposing the first categorization of typical activities. Our three categories – social sharing, gamification and extras and expanded experience – derive from how the user interacts with the second screen. We argue that the success of a second screen experience depends on all the three categories. However, the latter category, which includes algorithm-driven user interactions, is the least explored one by industry and academia alike. For this reason, we call for ideas that foster the collaboration between the user experience and data mining communities in order to build a common research platform.